Power White Hydro Boosting Jelly Mask

Our products blend the best of nature and advanced science, offering formulas that are simple, effective, non-toxic, gentle, and always cruelty-free. We avoid harsh or irritating ingredients and focus on what truly works for your skin. While many brands rely on labels like ‘organic,’ ‘natural,’ or ‘clean,’ we believe these terms lack consistency and don’t guarantee safety or efficacy. Instead, we are committed to using the most effective, science-backed ingredients—because being labeled ‘organic’ doesn’t always mean it’s the best for your skin.

Generally no, but with limited exceptions. In products like our Hydro Boosting Jelly Mask, fragrance is chosen not only for its pleasant scent but also for its proven skin tolerability. Since most fragrances contain potential allergens, regulations require that these be listed on the label, even in minimal amounts. Whenever possible, we opt for allergen-free fragrances to minimize any risk of irritation. If a fragrance is included in one of our products, it will always be listed in the ingredients as PARFUM or FRAGRANCE.

Our Hydro Boosting Jelly Masks use an advanced hydrogel-based delivery system that creates a moisture-lock barrier on your skin. Unlike cream masks that can dry out or sheet masks that may slip, our jelly texture adheres seamlessly, allowing active ingredients to penetrate deeper while preventing moisture evaporation. The unique jelly matrix also provides a cooling, spa-like sensation that cream masks simply can't replicate.

We don't recommend this. Our masks are formulated for intensive 15-20 minute treatments. Leaving them on overnight won't increase benefits and may cause ingredient buildup. For overnight care, remove the mask as directed, gently massage in any excess, and follow with your night cream.

Yes, it does, depending on your goal.

Morning masking: Ideal before weddings, photoshoots, or important meetings. Apply 2 to 3 hours prior, and your skin will feel plump, radiant, and smooth, perfect for makeup that glides on effortlessly. The Korean Glass or Golden Glow masks are perfect for an instant boost of radiance.

Night masking: Your skin naturally repairs itself at night, especially between 11 PM and 3 AM. The Power White mask with retinol works best during this time because retinol should not be exposed to sunlight. Nighttime application allows anti-aging ingredients to work while you sleep, helping your skin look rejuvenated by morning.

Every beauty product has a recommended usage timeframe, known as the ‘Period After Opening’ (PAO). You can easily identify this period by looking for the PAO symbol on the packaging.

Not at all! The jelly texture is incredibly lightweight and non-greasy. It absorbs quickly, leaving no sticky residue, making it perfect for India's humid regions. Even in the summer, your skin will feel refreshed and comfortable.

Our formulas are crafted to be gentle and non-irritating. However, if you have highly sensitive skin or known allergies, we recommend performing a patch test on a small area (like behind your ear or on your inner arm) 24 hours before full facial application.

We're proud of our zero-plastic footprint! Our packaging is thoughtfully designed to be eco-friendly and sustainable without compromising product quality. We use recyclable materials and minimize waste at every step.