10 strong social media strategies (Instagram + Facebook) for Esthe Essentials D2C launch that:

• Tell emotional stories (urban + rural audiences).
• Show global virality (Korea, USA, Europe → now in India).
• Create FOMO.
• Position masks as “innovative rituals” people use before important moments (date, party, interview, festivals, etc.).
• Inspired by WhiteTone Powder (instant glow) & FOGG perfume (crazy FOMO + “no gas”) style of storytelling.
• Content should be snappy within a 30-second video format.

Here are 10 in-depth strategy ideas with examples:

• Concept: Show how the jelly mask is already a viral trend in Korea, USA, and Europe with millions of users — now finally available in India.
• Execution: Start with TikTok/Reels snippets (global influencers applying masks) → cut to “Now in India” scenes with excited users unboxing.
• Emotional Hook: “Why should the world have all the fun? Now your glow is global.”
• FOMO: If you don’t try it now, you’re missing out on the worldwide viral mask.

• Concept: Show different people using the mask before key life events (a bride before mehendi, a college student before fest, an executive before an interview, a young man before a date).
• Execution: Split screen of “Before Mask” → quick montage of applying mask → “After Glow.”
• Hook: “Every occasion deserves its glow-up moment.”
• FOMO: “Why step out without your glow shield?”

• Concept: Show a girl in Mumbai before a corporate party and a bride in a small town Gujarat wedding — both using the same jelly mask.
• Execution: Side-by-side stories showing how the product bridges urban aspiration and rural dreams.
• Hook: “One mask. One India. One Glow.”
• FOMO: Position it as the universal secret weapon.

• Concept: Launch a “#15MinuteGlow” challenge → users share before/after glow shots.
• Execution: Collage of UGC showing dramatic glow reveal after peeling mask.
• Hook: “15 minutes to glow. Are you ready?”
• FOMO: If you don’t post, you’re out of the trend.

• Concept: Mimic FOGG’s disruptive ads — instead of “bina gas wala perfume,” show “bina filter wala glow.”
• Execution: Person scrolling Instagram filters → removes filters → applies jelly mask → real glow appears.
• Hook: “Glow without filter. Glow without fakes.”
• FOMO: Pushes authenticity as cool.

• Concept: Short film-style reel: nervous boy/girl before a date → applies jelly mask → walks in glowing & confident.
• Execution: Build mini emotional story in 20 sec → payoff with “confidence glow.”
• Hook: “Because first impressions are forever.”
• FOMO: Nobody wants to show up looking dull.

• Concept: For Diwali, Navratri, Eid, Christmas — show people using masks as their pre-festive ritual.
• Execution: Montage of lights, celebrations, and a close-up of glowing skin.
• Hook: “Every festival has its glow — this is yours.”
• FOMO: You can’t celebrate without your glow-ritual.

• Concept: Corporate theme → people looking tired before office/meeting → quick 15 min jelly mask in the morning → show a glowing face in the presentation.
• Hook: “Looks like 8 hours of sleep — even if you got 4.”
• FOMO: Perfect for hustlers, students, and young professionals.

• Concept: Show crazy, innovative ways people use masks → couples masking together, friends masking in a dorm, moms & daughters masking before a wedding.
• Hook: “Not just skincare. A bonding ritual.”
• FOMO: It’s the new “cool hangout ritual.”

• Concept: Inspired by WhiteTone/FOGG mass craze ads → show people rushing to buy / everyone in a line/everyone peeling mask together.
• Execution: Fast montage with heartbeat-style music → voiceover: “The world is crazy for it… Now India joins the glow movement.”
• Hook: “Don’t be the last to glow.”
• FOMO: Scarcity + herd effect.

1. Hook in first 3 seconds (FOMO, occasion, or viral trend).
2. Story moment (date, party, festival, interview).
3. Quick application + peel reveal (visual ASMR + glow reveal).
4. CTA punchline: “Esthe Essentials Jelly Masks – Viral Glow in 15 minutes.”

• Concept: Focus only on the satisfying
  peel-off moment in slow motion, with ASMR sound.
• Execution: Short reels with captions like “The most satisfying 5 seconds of your week.”
• Emotional Hook: Visual therapy + relaxation.
• FOMO: Everyone will want to “experience the peel.”

• Concept: Show people using masks innovatively while doing other things — working on a laptop, cooking, even while travelling in a train/flight prep.
• Execution: Funny reel format → multitasking + glowing.
• Hook: “Who said self-care takes hours? Glow while you hustle.”

• Concept: A storytelling ad like WhiteTone’s “before-after” → person rejected in interview/date → later tries mask → confidence skyrockets.
• Execution: Emotional transformation story in 25 sec.
• Hook: “15 minutes can change your glow. And your life.”

• Concept: Friends/roommates compete → “Who peels mask in one piece?”
• Execution: Fun challenge reel → laughter + peel reveal.
• FOMO: Participation trend → UGC heavy.

• Concept: Position dermatologist backing (you!) — expert busting myths → “This isn’t just beauty, it’s dermatology-grade skincare.”
• Execution: Reel with you explaining in 20 sec → cut to glow montage.
• Hook: Builds trust + credibility.
• FOMO: “Dermatologists use it. Why don’t you?”

• Concept: Grandma, mom, daughter → all using mask together before a family wedding.
• Execution: Emotional reel on skincare as a bonding ritual.
• Hook: “Glow is timeless.”
• FOMO: Multi-gen relatability, rural + urban appeal.

• Concept: 5 days to Diwali countdown →
  each day someone peels mask → glow gets brighter.
• Execution: Mini campaign series (one reel daily).
• Hook: “Countdown to glow.”
• FOMO: You’re missing out if you’re not part of the festival glow ritual.

• Concept: Break stereotype → men using masks before interviews, dates, gym selfies.
• Execution: Funny reel (guy hides from friends → they join him later).
• Hook: “Real men mask.”
• FOMO: Normalise male grooming + virality.

• Concept: Friends at a hostel/bridal squad/office break → all apply mask together.
• Execution: Group peel reveal → laughter + close-ups.
• Hook: “Skincare is more fun when shared.”
• FOMO: People want to be part of the “mask party.”

• Concept: Scarcity-driven ad → show people running, rushing, trying to grab jars.
•  Execution: Fast cuts + voiceover: “It’s selling out everywhere.”
• Hook: Mimic FOGG “craze” effect.
• FOMO: Urgency + scarcity to trigger impulse buys.

• First 3 sec: Hook (shock, emotion, FOMO).
• Middle: Quick story / peel-off satisfaction.
• End CTA: “Available now in India 🇮🇳 Get your #15MinuteGlow today.”

• Concept: Short reel of bride using a mask before the wedding → wedding day photoshoot with glow.
• Hook: “Because some days deserve glow that lasts forever.”
• Emotion: Sentimental + aspirational.

• Concept: Position mask as a global traveller’s beauty hack. Quick clips → mask in Paris, Seoul, NYC, Goa.
• Hook: “Your passport to international glow.”
• FOMO: Urban aspirational + travel influencer vibe.

• Concept: Girl hides behind curtain → pulls curtain → half face masked, half glowing.
• Hook: “15 minutes between ordinary & extraordinary.”
• FOMO: The “big reveal” visual trend.

• Concept: College girls/boys preparing for annual fest → group masking → dance & glow.
•  Hook: “Glow is the new gang sign.”
• FOMO: Youth peer-pressure marketing.

• Concept: Contrast polluted city life → mask removes dullness → glow shield.
• Hook: “Your skin’s shield against city stress.”
• FOMO: Urban relevance, everyday struggle angle.

• Concept: Person opens Instagram → instead of filters, applies mask → glow beats filter.
• Hook: “Why use filters when your skin can be one?”
• FOMO: Filter-free confidence.

• Concept: Screen shows 15:00 → 00:00 timer → peel reveal at end.
• Hook: “15 minutes. That’s all it takes.”
• FOMO: People can literally “time their glow.”

• Concept: Bride in a small-town home prepping for shaadi with friends → glow reveal before varmala.
• Hook: “From metro cities to mandaps — glow is for everyone.”
• FOMO: Inclusivity + relatability in Bharat audience.

• Concept: Couples/friends watching Netflix, chai on the terrace, gossip session — all masking together.
• Hook: “The funnest way to self-care.”
• FOMO: Makes skincare social, not solo.

• Concept: Dramatic ASMR unboxing → close-up of packaging, scoop, mixing, peel.
• Hook: “India’s most viral glow ritual — in a box.”
• FOMO: Position product as “limited drop” lifestyle essential.

They cover urban aspiration, rural inclusivity, emotional rituals, ASMR virality, festival tie-ins, men + women usage, and global-to-local positioning.