Now Dermatologist-Driven Strategies
10 Dermatologist-Led Social Media Strategies
1. Ingredient Spotlight Series
- Concept: Each week, a dermatologist explains 1 hero ingredient (e.g., Alpha Arbutin for pigmentation, Retinol for anti-ageing).
- Format: 30-sec reel → “What it does + why it works.”
- Hook: “This isn’t just skincare — this is dermatology in a jar.”
2. Myth vs Fact
- Concept: Bust common myths (“Gold is just decorative? Wrong. Here’s the science.”).
- Execution: Text overlay “MYTH” → dermatologist explains truth → before/after skin visuals.
- Emotional Hook: Builds trust through clarity.
3. “Dermatologist’s Ritual”
- Concept: Show dermatologists themselves using the mask before a lecture/conference.
- Execution: Authentic personal use → “If we trust it for our skin, you can too.”
- Hook: Authority + relatability.
4. Science in 15 Seconds
- Concept: Quick animations + dermatologist narration explaining how jelly occlusion pushes actives deeper into skin.
- Execution: Lab-style vibe with animated ingredients.
- Hook: “This is why you see glow in 15 minutes.”
5. Case-Based Storytelling
- Concept: Show 2–3 anonymised patient stories (urban working woman, rural bride, student with acne marks).
- Execution: “Before they came to me… after using Jelly Mask + routine.”
- Hook: Therapeutic-grade credibility.
6. “Skin Concerns Matching”
- Concept: Dermatologist guides: “Which mask is right for you?”
- Korean Glass → pigmentation, dullness, uneven texture.
- Golden Glow → dull skin, lack of radiance.
- Power White → early fine lines, anti-ageing.
- Execution: Carousel or reel with clear decision tree.
7. White-Coat Authority Reels9.“Behind the Formula”
- Concept: Dermatologist in clinic coat + stethoscope → quick reel: “Why do I call this therapeutic-grade skincare?”
- Execution: 20-sec professional statement → finished with a glow close-up.
- Hook: Builds serious trust with a sceptical audience.
8. Skin Science Explainers
- Concept: Series of “Did you know?”
- E.g.: “Retinol + Collagen together = smooth fine lines.”
- “Glutathione is your skin’s master antioxidant.”
- Execution: 15-sec micro-education with everyday analogies.
9. “Behind the Formula”
- Concept: Short docu-style reel → dermatologist + lab visual → “We didn’t just make a beauty mask, we made a therapeutic solution.”
- Execution: Factory/lab BTS + voiceover.
- Hook: Transparency + premium brand positioning.
10. Dermatologist Q&A Series
- Concept: Answer common queries in reels/stories:
- “Is it safe for sensitive skin?”
- “How often should I use it?”
- “Can men use this?”
- Execution: Quick, clear answers in white coat → “Save this for later.”
- Hook: Builds FAQ trust bank + reduces hesitation to purchase.
Positioning Angle for All Derm-Led Content
- Repeatedly emphasise:
- Therapeutic Grade (not just cosmetic).
- Developed with Dermatologists (expert credibility).
- Korean Formulation Guidance (global trust + innovation).
- Proven Actives (science-backed).